App Optimization | Monetization | Subscription Business
I analyze your product in the context of your competitive environment with the aim of permanently improving your customers' satisfaction and the success-critical conversion metrics with targeted product adjustments.
The reality is usually that either an external agency processes the given product specifications without questioning them or your own product and development team is focused on achieving sprint goals and processing tickets and that is a good thing.
Two things are often neglected here:
1. An eye for the "indirect" areas of your app.
These have in principle nothing to do with the core value of your app, but are critical to success because they play a key role in determining whether your users ultimately convert into paying customers or not: an inviting onboarding, easy discoverability of the premium offer, the right offer design, the right service levels, price points, introductory offers and much more. Very few product teams have the time or experience to deal with these aspects in depth.
2. The experience and instinct to recognize sales potential.
As a rule, your development team has neither the mandate nor the entrepreneurial gene to recognize sales potential. And your product owners often do not have the necessary distance to see "low hanging fruits". Perhaps you have been in the app business for a while and (with all due respect) have missed the developments of the last few years.
I have years of experience in monetizing and scaling app-based business models and have numerous learnings and best practices from which you can also benefit - quickly and permanently.
Before
After
Why do such cases occur?
Project example
The customer is an app from the media industry that was developed by an external agency. The customer had commissioned me with the goal of analyzing and improving the conversion to the premium offer. In addition to numerous other optimizations, we were able to reduce the journey to paid from the original 24 taps to just 3.
I increase customer satisfaction and help you achieve more sales.
My services around the product
I analyze and benchmark the success-critical metrics such as Download to Registration and the Journey to Paid and show you how you can quickly improve your metrics with simple adjustments.
I analyze your subscription KPI and benchmark it with comparable apps. Based on the results, I will give you concrete suggestions for improvement to acquire, retain and regain more paying users. Can also be booked as a workshop .
Post Download Analysis and Conversion Optimization
Subscription Best Practices
Source: Blinkist
Source: Freeletics
Depending on your preference, I work as an external consultant, as part of the team or organize workshops in which we define concrete task packages and agree on the next steps. If you are looking for quick results instead of months of A/B tests and user surveys, then we should talk.
Source: Asana Rebel
