About this Workshop
Who is the workshop suitable for?
This workshop is aimed at companies that are looking for a suitable monetization and pricing model for their app or want to optimize their existing one. Teams often get lost in a lot of details and neglect the most important thing for the customer: the price.
Participants should include product owners, UI/UX designers, marketing managers and, if desired, management.
What are the goals?
The aim of the workshop is to find the right pricing model and the optimal price in a structured manner and to define concrete next steps.
The workshop is divided into two parts:
1. Status quo of pricing
An inventory of the previous pricing. This part needs to be prepared by the team.
2. Monetization Framework
Based on a monetization framework, we develop a monetization and pricing strategy together or review the existing one. This part is interactive and we work either on-site with a flip chart or digitally with freeform.
What content is taught?
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Overview of possible business models
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Validation Product Subscription Fit
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Design of the premium offer
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Sale of the premium offer
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Validation of packages, durations and service levels
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Approaches to price determination
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Summary and next steps
At a Glance
For: Apps with a paid offer, regardless of the current design
Duration: half or full day
Format: On-site (recommended)
Language: German or English
Price: from depending on scope and team size