Making an app is easy. Getting people to pay is not.
It takes three things: visibility, usage, and willingness to pay. That is exactly the focus of my work.
Clear Value Proposition
Do your customers understand in two seconds what problem you solve and why your offer is the best?
App Store Optimization (ASO)
Does your app rank at the top of search results and how well does your App Store presence convert?
Go-to-Market and User Acquisition
How effective is your strategy for attracting and activating high-value app users?
Visibility. Apps are downloaded by people, not machines.
Intuitive User Guidance
Do you convince users during onboarding, and is your app structured around user intent rather than features?
UI Design
Do you delight your users from the very first use with a welcoming, modern design?
User Engagement
Have you implemented proven engagement metrics that encourage repeat usage?
Willingness to pay. Your offering is designed for those who are willing to pay for it.
Usage. No one pays for something they don’t use.
Paid Conversion
Do you create enough value, and is your premium offering easy for users to discover?
Sales Page Design
Do you have a sales page that maximizes conversion?
Business Model
Freemium, paymium, metered model, hard paywall, service levels, subscription lengths, free trial… do you know which specific setup works best for your app?