Tom's advice was invaluable from conception to successful market launch
Marcel Hager
Founder and Managing Director of Sportsplatz Media (SpielerPlus)
The best and most valuable advisor we have had in recent years
Dr. Marcus Weitl
Founder and Managing Director of cardioscan
Without Tom's support we wouldn't be where we are today
Holger Seim
Co-founder of Blinkist
20% more revenue per new customer - one of the best decisions for our app business
Bernd Hauser
Founder and Managing Director of Happy Tree (Hunting Coach)
Working with Tom is an unfair advantage
Markus Witte
Co-founder and Executive Chairman of Babbel
What others say about me
References
Sebastian Giesecke & Nicolai Schork
Founder and CEO of simpleclub
With Tom's help, we were able to increase the download-to-subscription-rate by 50% within 4 weeks
Strategy &
Brand Identity
Holistic strategy development for clear market positioning and accelerated growth
Monetization and Pricing
Optimization of business model and revenue streams through intelligent subscription and pricing strategies
Go-to-Market and User Acquisition
Effective strategies for acquiring and activating high-quality app users
Want to learn more?
Scaling
Systematic scaling using data-driven methods and best practices
App Store Optimization (ASO)
Maximize visibility on the App Store and improve the conversion rate from page view to download
Do you want an app or success in the app business?
Apps fail these days not because of development, but because of user acquisition, engagement, and monetization. This is the focus of my work.
In the end, the users always decide
App Store Optimization (ASO)
Does your app appear in the top search results and how well does your app store presence convert?
User Engagement
Have you implemented engagement metrics that encourage repeat use?
Monetization
Are you creating enough value and have you structured your monetization so that your users convert easily?
About me
+10 years of experience
at top level
As a former head of the App Store, I know what works and what doesn't.
I combine practical insights with marketing know-how to make my clients' apps more visible, increase conversions, and accelerate growth.
Of course, you can also A/B test and analyze for years - or you can take the shortcut.
Clear Value Proposition
Do your customers understand in two seconds what problem you solve and why your offer is the best?
Intuitive User Guidance
Are you already convincing during onboarding and is your app structured according to user intent rather than features?
UI Design
Do you impress your users from the very first use with an inviting and modern design?
Apps are not downloaded by machines, but by people
Your users are not interested in technical details, but decide based on what they see and think.
A clear value proposition, intuitive user guidance and an inviting design are key success factors.
For the latter, there are three prerequisites: Your app must be easy to find, users must enjoy using it, and they must be willing to pay for it. Before you invest a lot of money and time in development and performance marketing, you should optimize these basics. I'll show you how.