Positioning · Product · Monetization · Marketing
What clients say
Marcel Hager
Founder and Managing Director of Sportplatz Media (TeamPlus)
Tom's advice was invaluable from conception to successful market launch
Alexander Giesecke & Nicolai Schork
Founder of simpleclub
With Tom's help, we were able to increase the download-to-subscription-rate by 50% within 4 weeks
Holger Seim
Co-founder of Blinkist
Without Tom's support we wouldn't be where we are today
Bernd Hauser
Founder and Managing Director of Happy Tree (Hunting Coach)
20% more revenue per new customer - one of the best decisions for our app business
Dr. Marc Weitl
Founder and Managing Director of cardioscan
The best and most valuable advisor we have had in recent years
Markus Witte
Co-founder and Executive Chairman of Babbel
Working with Tom is an unfair advantage
Building apps keeps getting easier.
Making money with them doesn’t.
I used to run the App Store in Germany, Austria and Switzerland. Today I help founders and app companies turn good apps into profitable businesses.
What sets successful apps apart
Over the years, I’ve had a front-row seat at the App Store, seeing firsthand what sets successful apps apart. Rarely is it the technology. Almost always, it comes down to four things: clear positioning, a product that quickly wins users over, a monetization strategy that fits the product, and marketing that reaches the right audience.
That’s exactly what I help my clients get right – combining an insider’s perspective from the App Store, years of marketing experience, and a network of specialists who know how to turn the right opportunities into results.
I work with most clients as a long-term strategic sparring partner, and with others as an interim executive or investor.
How we work together
We’ll take a look at your app together, see where you stand, and identify what’s holding you back. No cost, no commitment.
1 · Getting to Know Each Other
I assess your positioning, product, monetization, and marketing. Together, we identify what matters most and where to focus first.
2 · Assessment & Action Plan
We turn the plan into action – through a focused sprint or an ongoing partnership. When needed, I bring in trusted specialists from my network.
3 · Execution