I support companies in the conception, monetization and scaling of app-based business models.
As a former head of the App Store, I help companies of all sizes to gain more visibility, happier users and more revenue. My goal is your business success.
What many forget
Apps are not downloaded by machines, but by people.
Most apps fail not because of the technical implementation, but because of the conceptual fundamentals, such as a clear value proposition, an intuitive UI or the willingness of their users to pay. It is more productive to master these fundamentals at least 90% of the time, rather than spending 90% of your time dealing with technical details. I'll show you how.
Set priorities right
Do you want an app or success in the app business?
There are three prerequisites for the latter: your app must be easy to find. Your customers must enjoy using it. And they must be willing to pay for your offer.
Before you spend a lot of money on development and marketing and generate too few paying customers, you should meet these requirements.
About me
10 years of top-level experience
As a former App Store boss, I have helped numerous apps establish themselves in the app business worldwide. I know how the App Store works, what success factors are important and how to scale apps.
If you want to know more about me, please read my book App Store Confidential (only available in German).
An excerpt of media contributions with me
Media
At a glance
Expertise & Services
Subscription Business | Accelerator Program | App Audit & Scoring Model | App Review Issues | App Store Analytics | App Store A/B Testing | App Store Featuring Support | App Store Optimization (ASO) | Business Case Validation | Commercial Due Diligence | Conversion Optimization | Go-To-Market Strategy | Incubator Program | Internationalization | Mentoring Program | Monetization Framework | Pitch Deck Optimization | Pricing | Sales Page Optimization | Search Ads | Value Proposition Design
Tom's advice was invaluable from conception to successful market launch.
Marcel Hager
Founder and Managing Director of Sportsplatz Media (SpielerPlus)
The best and most valuable advisor we have had in recent years.
Dr. Marcus Weitl
Founder and Managing Director of cardioscan
Without Tom's support we wouldn't be where we are today.
Holger Seim
Co-founder of Blinkist
Tom has delivered outstanding results with App Store Optimization and setting up Search Ads campaigns.
Hannes Ulbrich
Product Manager at kicker
With Tom's help, we were able to increase the download-to-subscription-rate by 50% within 4 weeks.
Sebastian Giesecke & Nicolai Schork
Founder and CEO of simpleclub
Working with Tom is an unfair advantage.
Markus Witte
Co-founder and Executive Chairman of Babbel
What others say about me
Some references
5 steps for targeted optimization
How I work
Step 1
Free consultation
We get to know each other in a free consultation to see if the chemistry is right. What are your goals and priorities? What are the problems? What strategic projects are you putting off? Where do you think there are opportunities? I would be happy to explain to you how I work and what you can expect from me.
Step 2
Scope definition
We agree on goals, scope and focus of the consultation, as well as the setup of our collaboration. I support startups, medium-sized companies and corporations, which means the type of collaboration can vary. I don't work for my company, but for yours.
Step 3
Focus & Analysis
We define a key topic that I will focus on. Key topics can be, for example, optimizing findability, improving conversion-to-paid or developing an internationalization strategy. I think deeply about your product and optimize in the context of competition and country specifics, because that is the only thing that works.
Step 4
Results
We discuss the results and agree on the next steps. I often find "low hanging fruit" in the process that is recommended to be implemented before we move on to the next topic. I think entrepreneurially, pragmatically and condense results so that you can implement them.
Step 5
Implementation
The results are prioritized, scheduled and implemented successively. It often makes sense to tackle the next focus topic in parallel with implementation. Sometimes it is advisable to take a break. I know the challenges and processes of small and large development teams, both in-house and external, and can help you set the right priorities.
During our collaboration, I will also be available to provide you with advice and support for topics outside the agreed scope. UI reviews, pitch decks, business case validation, investor or board meetings. Whatever it is, I will be happy to support you.