Do your customers understand within five seconds what problem you solve and why your offer is the best choice? I help you sharpen your value proposition and develop a clear, distinctive positioning.
Value proposition
Is your app’s core functionality clear, but you lack experience with modern engagement metrics? I develop functional concepts and designs that users understand, enjoy using, and keep coming back to.
Engagement
Freemium, paymium, metered models, hard paywalls, service levels, free trials - which setup truly fits your app? I develop the right business model, optimize the user journey, and sustainably improve conversion to paying customers.
Monetization & Conversion
How easily is your app discovered and how effectively does your App Store presence convert visitors into downloads? I make sure your app gets found and develop an App Store presence that converts as effectively as possible.
App Store Optimization
Challenges
I solve for you
New to the app business and looking for an expert?
Or already successful and searching for new growth opportunities?
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I support app-based business models from concept to successful scaling. My clients include scaleups, mid-sized companies, and some of the world’s most successful apps.
Is your app localized, but expanding into new markets remains a challenge? I identify the most promising markets and support you in entering them in a structured and systematic way.
Internationalization ​
I design and facilitate workshops for digital and cross-functional teams. The goal is to create clarity, set priorities, and define concrete work packages.
Workshops
Tom's advice was invaluable from conception to successful market launch
Marcel Hager
Founder and Managing Director of Sportsplatz Media (SpielerPlus)
The best and most valuable advisor we have had in recent years
Dr. Marcus Weitl
Founder and Managing Director of cardioscan
Without Tom's support we wouldn't be where we are today
Holger Seim
Co-founder of Blinkist
20% more revenue per new customer - one of the best decisions for our app business
Bernd Hauser
Founder and Managing Director of Happy Tree (Hunting Coach)
Working with Tom is an unfair advantage
Markus Witte
Co-founder and Executive Chairman of Babbel
Sebastian Giesecke & Nicolai Schork
Founder and CEO of simpleclub
With Tom's help, we were able to increase the download-to-subscription-rate by 50% within 4 weeks
References
How I work
I don’t work from a standard playbook. Instead, I immerse myself deeply in my clients’ products, target audiences, and competitive landscapes.
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I work with many of my clients over the long term as an advisor, a sparring partner for complex challenges, and occasionally as an interim manager. My focus is on identifying and executing the biggest levers for sustainable growth.
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