From strategy to scaling

Do your customers understand in two seconds what problem you solve and why your offering is the best? If not, I'll help you sharpen your value proposition and develop a distinctive brand identity. Not just for your apps, by the way, but for all touchpoints with your customers.

Are you new to the app business and unsure how to turn your app idea into a viable overall concept? I'll develop the app structure and a functional design that your users will love.

Premium, freemium, paymium, metered model, hard paywall, service levels, subscription lengths, free trial…

Do you know which business model and specific design is most suitable for your app? I'll explain the pros and cons, find the best setup for you, and design a sales page that maximizes conversions.

The core function of your app is clear, but you have no experience with modern engagement mechanisms and have never heard of core loops? I can close this gap for you and develop a sustainable engagement concept – so your users will return regularly.

I'll make sure your app gets discovered and develop an App Store presence that converts. Metadata optimization, keywords, and screenshot design are handled by someone who knows how the App Store works - for maximum visibility.

Is Apple threatening to remove your app from the App Store for violating its App Review Guidelines? I can help you resolve the issues as quickly as possible. I can also review and eliminate potential risks for you - ideally before they arise.

Have you never been featured on the App Store? I'll show you what options are available, what's important, and how you can significantly improve your chances.

Do you already know what strategy you'll use to launch your app once it's finished? You should, otherwise you'll hardly see any downloads. I'll help you develop a smart go-to-market strategy.

Your business is successful, but you've reached a plateau and suspect there's room for improvement? I'll analyze the entire user journey and show you how to eliminate the biggest conversion killers and significantly strengthen the biggest drivers: Page impressions to visit, page view to download, download to registration, registration to subscription, renewals, churn rate.

Are you already very successful in your domestic market, your app is localized in several languages, but you're struggling to expand into other markets? I can identify the most suitable markets for you and help you systematically enter new ones.

I organize and facilitate half-day and full-day workshops on all topics within my service portfolio - for digital and cross-functional teams. The goal is to jointly identify priorities and derive concrete action plans.

I developed the only incubator program specifically aimed at people with an app idea. The goal of the three-month program is to transform the idea into a viable business model while continuing to work, thus protecting both risks and investments.

I support VC and private equity investors with strategic due diligence to validate and secure potential investments.