Internationalization

Who is the workshop suitable for?

This workshop is aimed at companies that are already operating successfully in a market and now want to expand internationally. Product owners, marketing managers and, if desired, the management should take part.

 

What are the objectives?

The aim of the workshop is to develop an internationalization strategy and adopt concrete next steps.

 

The workshop is divided into two parts:

 

1. Status Quo Internationalization

A recap of the app and the internationalization efforts to date. This part must be prepared by the team. 

 

2. Go-To-Market-Strategy

Based on the findings to date, we develop an internationalization strategy together. We define marketing goals and derive a go-to-market-strategy from this. This part is interactive and we work either on site with a flip chart or digitally via Freeform.

 

What content is taught?

• Status quo and KPI overall

• Status quo internationalization

• Lessons learned 

• Definition marketing-goals

• Review marketing channels

• Deivation go-to-market-strategy

• Wrap up and next steps