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from Tom Sadowski


About this workshop

Who is the workshop suitable for?

This workshop is aimed at companies that are already operating successfully in a market and now want to expand internationally. Product owners, marketing managers and, if desired, the management should take part.


What are the objectives?

The aim of the workshop is to develop an internationalization strategy and adopt concrete next steps.


The workshop is divided into two parts:


1. Status Quo Internationalization

A recap of the app and the internationalization efforts to date. This part must be prepared by the team. 


2. Go-To-Market-Strategy

Based on the findings to date, we develop an internationalization strategy together. We define marketing goals and derive a go-to-market-strategy from this. This part is interactive and we work either on site with a flip chart or digitally via Freeform.


What content is taught?

  • Status quo and KPI overall

  • Status quo internationalization

  • Lessons learned 

  • Definition marketing-goals

  • Review marketing channels

  • Deivation go-to-market-strategy

  • Wrap up and next steps 

At a glance

For: Apps of all business models that are successful in at least one market


Duration: half or full day


Format: On site (recommended)


Language: English or German 


Price: from €3.000 depending on scope and team size


Then contact me with the subject "Workshops" and I will get back to you as soon as possible. 

Meet your Coach


Tom Sadowski led the app business in German-speaking countries until 2021 and helped some of today's most successful apps to establish themselves worldwide.


Tom prepares this workshop in close consultation with you, moderates it and then summarizes the most important findings and top priorities for the team.

Tom Sadowski_edited_edited.jpg

You would like to open new markets but don't know how?
Then this workshop is just right for you.

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